A Few Words About Me
Hi, I’m Tracey Mellersh. I specialize in supporting small businesses and not-for-profits in achieving their goals through effective content marketing and fundraising strategies.
I’m passionate about helping organizations grow and reach their full potential. My job is to give you and your team the right skills, resources, and, most importantly, the confidence to succeed. .
Over the past 25 years, I’ve worked with large corporations across North America, including Direct Energy, Rogers Communications, Coca-Cola, and Hallmark Canada, while supporting local businesses like YWCA Muskoka and Hunters Bay Radio. I’ve flown countless miles to give businesses – large and small – the right tools for success. My work has won multiple corporate awards at Direct Energy and Rogers and a ContactNB Award of Excellence.
Here are a few examples of my work:
- Led the sales scripting content strategy to successfully launch nine new energy retail markets across North America
- Developed a sales enablement program, including sales scripts, product sheets, battle cards, and objection handling tools, for a home services contact centre resulting in a 23% increase in conversion and a 15% reduction in turnover
- Developed new strategy and scripting for not-for-profit annual appeal telephone campaign, increasing results year-over-year
- Launched a public safety education partnership across multiple channels, including social media, animated awareness video, cross-promotional activities, and traditional advertising media, resulting in 200% increase in public engagement on social media channels
While I’ve done a lot of work with large corporations, I am most passionate about working with smaller organizations. I’ve helped solopreneurs hone their sales strategies with scripts and coaching and helped small not-for-profits perfect their approach to annual appeals with scripts and volunteer training.
When it comes to the right strategy and tools, no business is too big or too small to benefit!
I Get Results
Businesses put their confidence in me because they know my work gets results. But don’t take my word for it – here’s what others are saying:
“There’s no one else out there who does what Tracey does – she just does it all when it comes to sales content, scripting and training. She understands what teams need to succeed, and she provides solutions that are practical and relevant. She really does know how to put all the pieces together to get results. I’ve worked with her on multiple projects, and she’s the first person I call when my team needs help.”
Mark Rodrigue – Senior VP, Contact Center Industry
“Any sales leader looking to improve results and inspire their team needs to get in touch with Tracey. She gets results. She helped us increase our inbound sales conversion rate by more than 20%. She developed a comprehensive plan for scripting, sales tools and agent support resources. We were able to sustain those results because our supervisors had the tools they needed to provide the right coaching and support.”
Dinu Mukherjee – Former Director of Telesales, Energy and Home Services Industry
On a Personal Note
When not inspiring organizations to reach their full potential, I am an active volunteer in my community. I’ve donated my time and expertise to support numerous organizations, including YWCA Muskoka (Board of Directors, Chair of Fundraising Committee), Toronto Kiwanis Boys and Girls Club (Fundraising and Communications Committee), and FACE (Fundraising Committee). I also sat on the Board of Hospice Huntsville, where I was Chair of the Fundraising Committee.
A lifelong music lover, I have the pleasure of being a volunteer writer, producer, and host of The List, a weekly radio on Hunters Bay Radio.
Born and raised a city girl in Toronto, I now live my best outdoor life in Muskoka with my husband and Tibetan Terrier, Scramble. When it’s time to relax, I’m usually on the slopes or the snowshoe trails in the winter and out on the lake in the summer and fall. If you can’t find me there, it means I’ve hopped on a plane to explore the world, likely finding away to expand my language skills in French or Latvian.
Let’s Chat
Ready to connect? Let’s set up a free consultation. We’ll talk about your needs, and I’ll answer your questions about how I can help give you and your team the tools for success.
Email me at tracey.mellersh@gmail.com or use my contact form to start the conversation.
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